Wednesday, November 18, 2009

Strategic Management Plan effectiveness

A strategic planning is a dynamic decision-making process, at the highest level of an organization, that takes into account available resources, desired outcomes, competition and external environment, wants and interests, designing plans to deliver benefits in the long term. ICTs are increasingly seen as a critical part of strategic management. Organizations have been relying on ICTs to gain competitive advange by lowering costs or by improving customers' perception about the qualitties of their products or services(Buhalis 2003).

An effective Strategic Management Plan for Information Systems should involve the following steps:

-Where are we now?
Situation Analysis
Business Units Analysis
Forecasting
Demand and Supply
Internal Analysis
Competition Analysis
SWOT analysis

-Where do we want to go?
Mission Statement
Strategic Options
Strategic Choice

-How do we get there?
Strategic direction
Implementation
Alliances
Tactical planning
Budgeting

How do we know we got there?
Control and feedback
Incorporate feedback and reaction mechanisms


Reference:

Buhalis, D. 2003, eTourism, Information Technology for Strategic Tourism Management, Prentice Hall, England.

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