Friday, December 11, 2009

Strategic comment

As a word leading hotel chain, Starwood also have to work hard on their strategic to complete their mission and ICT also their priority to create their reputation on the cyberspace.

Their strategic plan is to use the information technology, especially website to provide their services and informations to customers and try to secure their customer throughout the security provided.

And according to Ritz Carlton, they used CRM : Customer Relation Management Programme to illuminate their outstanding reputation within the industry.

For AMADEUS, they are trying to make a world different from the previous GDS: Global Distribution System, such as Galileo, Worldspan, Sabre and Pegasus from Accor. With their outstanding in airline business, AMADEUS is succeed with their strategic in information technology.

For Jet Airways, the low cost airline from downunder, they are working on their information technology to let everyone can access and understand all informations in their website and they are succeed to grow in this business.

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